Articles in this category Google Safe Browsing With the Google Safe Browsing check, we look into the security of your store and make sure, that the shop has not been hacked and is not distributing malware or performing phishing attacks. Google’s S... Accessibility Accessibility is the practice of making your websites usable by as many people as possible. We traditionally think of this as being about people with disabilities, but the practice of making sites acc... Domain setup For a more professional appearance and full SEO potential, your store should not run on the Shopify subdomain but on its own domain.You can buy your custom domain name at several domain registrars. Fo... Email address Your customers will see this address if you email them. To have a professional look in the communication with your customers, the email address should be match your shop domain. Try to avoid to use ad... Password protection You can protect your store with a password and show a customized message. As soon as the store goes public, don't forget to remove the password protection. You can edit the password settings in your s... Timezone In order to get the right information about the order time and also getting the best result in your reports, you should set up the correct time zone. You can change the timezone of your store in the g... Online Store 2.0 Use the latest version of the Shopify Online Store for best compatibility and more flexibility to design and structure your store. Up until now, merchants have been limited in how they represent their... Policies (T&C, Privacy policy, ...) Your policies should always be up-to-date. If you get a warning within the app, you probably didn't update the policies for more than one year (365 days). In some cases this is ok, but to be sure you ... Discounts Offering discounts, gift certificates, coupons and sales can be a powerful marketing strategy for your online store. There are no limits to the number of discount codes you can create, and discount co... Gift Cards Like with discounts, offering gift cards can be a powerful marketing strategy for your online store. There are no limits to the number of gift cards you can create. SEO: Use of <h2>-headings Make sure to use the correct amount of <h2>-tags on your homepage as well as on your product pages. Heading tags are HTML elements used to define the headings of a page. They differentiate the h... SEO: Use of <h1>-headings The h1 tag is an important part of an online store because it helps with search engine optimization (SEO) and user-friendliness. The h1 tag is the most significant heading on a web page and should be ... Shopify setup Because there are so many different ways that you can use Shopify, it's easy to wonder how to get started, or even to worry about forgetting key steps on the way to launch your store. This checks your... Validation of HTML & CSS Markup Properly written HTML & CSS will render better, on more browsers, and faster than HTML & CSS with errors. Also, properly written HTML & CSS is more likely to be future-proof (backward comp... SEO: Length of your page title Page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability (page titles also appear as text in the browser tabs), SE... Avoid an excessive DOM size A large DOM tree can slow down your page in multiple ways, including network efficiency and load performance, runtime performance, and memory performance. This check is using Google Lighthouse and rep... Newsletter Form As an online store, you want to make sure people can stay in touch with you. A newsletter is an excellent way to do that. It let you send out updates and promotions to an email list. A newsletter sign... JSON+LD Schema JSON-LD structures and organize data in a way that is easily understood by search engines and other web-based applications and is recommended by the W3C. This can help improve the discoverability and ... SEO: Length of your meta descriptions The meta descriptions are displayed on search engine results pages (SERPs) as a short description for a given result, and are important to When creating your meta description, be sure to include keyw... Taxes on shipping Taxes are a crucial aspect of shipping costs for e-commerce stores in Germany and often forgotten in the first setup. According to German tax law, nearly every online store have to collect taxes on th...