SEO: Use of <h2>-headings

Make sure to use the correct amount of <h2>-tags on your homepage as well as on your product pages.

Heading tags are HTML elements used to define the headings of a page. They differentiate the heading <h1> and sub-headings <h2> to <h6> from the rest of the content. The number from 1 to 6 determines the importance and the position a heading has in the overall hierarchy of the heading structure.

In contrast to an H1 tag, H2s can be used more than one time. H2s are used to highlight important pieces of information and head up subsections on your page. Second-level heading tags are scanned by search engine bots and are the portion of your content most visible on search engine results pages. Too many H tags could be interpreted as spammy by search engines.