SEO: Lenght of your page title
Page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability (page titles also appear as text in the browser tabs), SEO, and social sharing.
When creating your title tag, be sure to include keywords that accurately describe your business. This will help improve your website's SEO ranking and ensure that potential customers can find you when they're searching online. Additionally, make sure to keep your titles concise - no more than 60-70 characters long - so they'll be easily readable on SERPs. If you keep your titles under 60 characters, you can expect about 90% of your titles to display properly.
The bottom line? A strong title tag is key to attracting attention online and driving traffic to your store's website. Make sure yours is up-to-date and effective!